About Us

ECity General Trading LLC was incorporated in 2008. Headquartered in Dubai it operates a highly successful chain of multi-brand electronics stores in some of the premium malls across the UAE. ECity is a multi-brand, multi-product, multi-service electronics retail concept, that sells more than 100 leading brands of consumer electronics, computers, telecommunication & home appliances. It is set to evolve its brand positioning as the region's first 'Technology Convenience Retail
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Our Business

ECity's success is built on The Group's unique understanding of consumer-needs, electronics marketing and retail sales in the region. It operates a variety of innovative store formats to suit customers' shopping habits and lifestyles. With ambitious plans to become the market leaders in organized electronics retail in the region, ECity is focusing operations on broad-based market representation. The long-term goal is to increase presence in the UAE, followed by a wider presence in the Middle Eastern markets including Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

Albatha Retail & Home Products

The Consumer Electronics Industry is becoming increasingly important in contributing to the regions overall economic development in the UAE Albatha Retail & Home Products Group has been at the forefront of consumer electronics industry. General Enterprises Company (GECO), is an exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands. Super General is a leading global value-for-money brand,
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About Us

About us

ECity General Trading LLC was incorporated in 2008 and is based in Dubai, United Arab Emirates. It is

a part of the ALBATHA Group of Sharjah, one of the largest private business groups in the UAE,

consisting of over 20 autonomous companies in diverse sectors like automobiles, pharmaceuticals,

contracting, education, real estate, manufacturing, FMCG and electronics.

ECity, today, successfully operates a chain world-class multi-brand electronics retail stores across

UAE's leading shopping malls. It is all set to change the retail landscape with the unique concept and

evolve its brand positioning as the region's first 'Technology Convenience Retail Chain'.

The brand has ambitious plans to emerge as a market leader in organized electronics retail in the region with focus on broad based market representation across all emirates within the UAE and in the Middle East through newer markets like Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

Mission

To improve the quality of life for our people, customers and society.

Vision

"To be a leading retailer of consumer electronics in the Middle East"

Value

Ethics

We behave in a way that makes our people, customers and society trust our business, by being open

and honest and adding value to the society by making responsible decisions. We demonstrate

transparency by sharing knowledge and responsibility to create a culture where our people feel able to

contribute freely.

Empowered

By delegating authority we create an environment in which our people take decisions with

responsibility and accountability to achieve our Mission and Vision.

Open for change

We stretch our limits by going beyond conventional boundaries and provide the framework for our

people to create new opportunities through learning and innovation. We improve the performance of

our business every day by challenging existing and introducing new processes and practices.

Open, inviting and eager to listen

We are committed to a culture of active involvement, which provides our people, customers and

society the opportunity to add value to the way we work.

Quality of life

We create and experience a quality work / life balance supported by fair working practices and equal

opportunities, giving everyone the opportunity to contribute positively to the benefit of themselves, their

families and the business.

Retail Stores

ECity's stores are conveniently located in Top Malls across the UAE and offer a smart selection of

merchandise including smartphones, tablets, notebooks, televisions, gaming products & more. ECity

caters to customers by focusing on what they need along with all the services they want. Products are

selected with care and only the best are displayed to make shopping more meaningful. In fact, ECity

goes beyond just selling products and services; it offers a smart shopping experience through

innovative, accessible stores in a relaxed environment that is uncluttered, fresh and trendy. It also

extends integrated value additions like extended warranty under ExtraCareTM and professional repairs

and maintenance under ServiceSquadTM.

ECity Dubai Mall, Dubai

Telephone: +971 4 3253946

Email: dubaimall@ecityuae.ae

View map

Metro Link, Mall of Emirates, Dubai

Telephone: +971 4 3996970

Email: moe@ecityuae.ae

View map

Mirdif City Centre, Dubai

Telephone: +971 4 2559276

Email: mcc@ecityuae.ae

View map

Wahda Mall, Abu Dhabi

Telephone: +971 2 4437984

Email: wahda@uae.ae

View map

City Centre, Sharjah

Telephone: +971 6 5390099

Email: scc@ecityuae.ae

View map

Al Ghurair Centre, Al Ghurair

Telephone: +971 4 2369825

Email: agc@uae.ae

View map

Matajer Shopping Centre, Al Mirgab, Sharjah

Telephone – 06-5610496

Email: mirgab@ecityuae.ae

View map

Matajer Shopping Centre, Al Khan, Sharjah

Telephone – 06 5255703

Email: alkhan@ecityuae.ae

View map

Accessories

SENNHEISER - OMX185

Over the Ear Headphones

AED 20 GV

Price 129

Accessories

SENNHEISER - CX 2.00G Black

Ear phones for Samsung

AED 25 GV

Price 249

Accessories

SENNHEISER - CX 2.00I White

Ear phones for Apple

AED 25 GV

Price 249

Accessories

UUNIQUE - UUIP5SCUB

UUNIQUE LIGHTINING CABLE 1 METER

N/L

Price 89

Accessories

APPLE - MD199

APPLE TV

N/L

Price 69

Accessories

APPLE - MD775

IPOD-APPLE-SHUFFLE-2GB

N/L

Price 199

Accessories

APPLE - MD564

APPLE IPHONE6 CASE

N/L

Price 199

Accessories

FERRARI - FEFOBCP6RE

Ferrari FORMULA ONE- Red Power Case - 3000 mAh iPhone 6 4.7"

N/L

Price 265

Accessories

FERRARI - FEDA2IBCBKP6BL

Ferrari Fiorano PU Leather Booktype Power Case iPhone 6 4.7-Black

N/L

Price 295

Accessories

FERRARI - FERUCCMF2URE

Ferrari Slim Car Charger with MFI Lightning Cable and 2 USB Slot, 2.1A - Red

N/L

Price 149

Camera

SAMSUNG - WB35 WHITE

16.2 Megapixels, 24mm Wide Angle, Wi-Fi, 2.7" Lcd, 12x Optical Zoom, OIS, ISO 80-3200, Live Panorama, Lithium Battery, HD/30fp Movie Recording.

4 GB + CASE

Price 2299

Camera

SAMSUNG - NX-F1 9mm

Wi-Fi/NFC Connectivity, 20MP,BSI CMOS censor, 9MM INTER CHANGEABLE LENS, 3'' LCD with Touch and Tilt (Up 90°), Full HD, Shutter 1/16000,ISO 100-25600 + (9mm lens)

AED 400 Gift Voucher + 16 GB + CASE

Price 1499

Camera

SAMSUNG - NXF1 (9-27mm lens)

WiFi/NFC Connectivity,20MP,BSI CMOS,3'' with Touch (C-type Touch Control Enabled) and Tilt (Up 90°),Full HD,Shutter 1/16000,ISO 100-25600 + (9-27mm lens)

AED 300 Gift Voucher + 16 GB + CASE

Price 1699

Camera

SAMSUNG - NX3000 (16-50 MM lens)

WiFi/NFC Connectivity,20MP,APS-C CMOS,3'' TFT LCD and Tilt (Up 90°, Down 45°),Full HD,Shutter 1/4000,ISO25600+(16-50 MM lens)

AED 300 Gift Voucher + 16 GB + CASE

Price 1799

Camera

SAMSUNG - NX3000 (16-50 MM +50-200 MM lens)

20MP,APS-C CMOS,3'' TFT LCD and Tilt (Up 90°, Down 45°),Full HD,Shutter 1/4000,ISO25600, WiFi/NFC Connectivity, + (16-50 MM + 50-200 MM lens)

AED 400 Gift Voucher + 16 GB + CASE

Price 2749

Camera

SAMSUNG - GC200

Android v4.3, 1.6Ghz Quadcore + 2GB RAM, 16 Megapixel, 21x Optical zoom, Wi-Fi + NFC,4.8" HD Super Clear Display, Touch Screen, C MOS Censor, 23mm wide angle, Full HD 1080p recording.

AED 700 Gift Voucher

Price 1899

Camera

SAMSUNG - NX30

Wi-Fi + NFC, 20.3 Megapixel, 18-55 lens, 3" Super AMOLED Swivel Touch Screen, APS- C MOS Censor, 1/8000s Fast Shutter Speed, XGA EVF, ISO 100-25,600, Full HD/60p, 3D recording, Bundled with 18-55 lens,

AED 500 Gift Voucher + 4GB + CASE

Price 3499

Camera

SAMSUNG - NXF1

ULTRA SLIM SMART ( COLOR BLACK, WHITE, GREEN,PINK)

AED 300 GIFT VOUCHER

Price 1499

Camera

SAMSUNG - NX3000

16-50MM WIFI CAM (COLOR WHITE, BROWN)

AED 200 GIFT VOUCHER

Price 1799

Camera

SAMSUNG - NX3000

16-50 MM +50-200 MM (COLOR BROWN, WHITE)

AED 300 GIFT VOUCHER

Price 2749

Camera

SAMSUNG - Galaxy Alpha

2GB RAM, 32GB ROM, 1.8GHz CPU, 12MP

Main Camera, 2.1MP Front Camera

Price 2299

AED500GV + Power Bank + Headset + Selfie Stick

Camera

SAMSUNG - Galaxy Alpha

2GB RAM, 32GB ROM, 1.8GHz CPU, 12MP

Main Camera, 2.1MP Front Camera

Price 2299

AED500GV + Power Bank + Headset + Selfie Stick

Camera

SAMSUNG - Galaxy Alpha

2GB RAM, 32GB ROM, 1.8GHz CPU, 12MP

Main Camera, 2.1MP Front Camera

Price 2299

AED500GV + Power Bank + Headset + Selfie Stick

Notebooks

Acer-Aspire ES1 (511)

Windows 8.1 . Celeron N2840 . 2 GB DDR3 . 500 GB HDD . UMA . 15.6" HD LED

Price 1299

Notebooks

Acer-Aspire E5 (571)

Windows 8.1. Intel Core. i3-4005U. 4 GB DDR3 . 500 GB HDD. UMA. 15.6" HD LED

Price 1599

Notebooks

Acer-Aspire E5 (571)

Windows 8.1. Intel. Core. i5-4210U. 4 GB DDR3 . 500 GB HDD. UMA� 15.6" HD LED

Price 1899

Notebooks

Acer-Aspire E5 (571G)

Windows 8.1• Intel® Core™ i5-4210U• 4 GB DDR3 • 500 GB HDD• 2GB nVidia GeForce 820M • 15.6" HD LED

Price 2199

Notebooks

LENOVO YOGA 3 PRO

Intel M-5Y70 -5th Gen Processor, 8GB RAM, 512GB SSD, Intel HD Shared Graphic Card, 13.3" QHD+ LED Touch Screen Windows 8.1

Price 6999

Notebooks

LENOVO FLEX2 14

Upto Intel Core i7,Upto 8GB RAM, Upto 1TB HDD + 8GB SSHD HYBRID,Upto 2GB Nvidia Graphic Card,14" Full HD LED Touch Screen,Windows 8.1 SL,

Free Lenovo A3300 Tablet + JBL Earphones + Samsonite Tablet

Price 2699

Notebooks

LENOVO Y50-70

Intel i7-4710MQ Quad Core,16GB RAM ,1TB HDD + 8GB SSHD ,4GB Dedicated Nvidia GTX Graphics, 15.6" Ultra HD Screen,Windows 8.1,

Price 5499

Notebooks

LENOVO Z5070

Intel Core i5,6GB RAM,1 TB HDD + 8GB SSHD HYBRID,4GB Nvidia Graphic Card,15.6" Full HD LED Screen,Windows 8.1

Free 300 AED Gift Voucher+ MS Office 365

Price 2999

Notebooks

LENOVO G40-70

Intel Core i5,6GB RAM,1TB HDD,2GB Dedicated Graphics,14.1'' HD Screen,Windows 8.1

Free MS Office 365

Price 2299

Notebooks

LENOVO G40-70

Intel Core i5,4GB RAM,500GB HDD,Integrated Graphics,14.1'' HD Screen,Windows 8.1

Free MS Office 365

Price 1899

smart phone

SAMSUNG - Galaxy Alpha

2GB RAM, 32GB ROM, 1.8GHz CPU, 12MP Main Camera, 2.1MP Front Camera

AED500GV + Power Bank + Headset + Selfie Stick

Price 2299

smart phone

SAMSUNG - Galaxy S5 4G- Duos

2GB RAM, 16GB ROM, 2.5GHz CPU, 16MP Main Camera, 2.0MP Front Camera

AED 200 Gv + Power Bank + Headset + Selfie Stick

Price 2199

smart phone

SAMSUNG - Galaxy Note 4 4G LTE

Price 2799

smart phone

SAMSUNG - Galaxy Grand Prime

1 GB RAM, 8 GB ROM, 1.2GHz CPU, 8 MP Main Camera, 5 MP Front Camera

AED 200 GV

Price 999

smart phone

SAMSUNG - Galaxy Young 2

0.5 GB RAM, 4 GB ROM, 1GHz CPU, 3.0 MP Main Camera

AED 100 GV + Power Bank

Price 399

smart phone

SAMSUNG - Galaxy S DUOS 2

0.75 GB RAM, 4 GB ROM, 1.2GHz CPU, 5.0 MP Main Camera, VGA Front Camera

Power Bank + Headset

Price 499

smart phone

SAMSUNG - A5

2 GB RAM . 16 GB RAM, 1.2 Ghz, 13MP, 5MP front camera

AED 50 GV

Price 1499

smart phone

ZTE-V795

Dual, 3G 3.5" HVGA, 512MB RAM, 4GB internal & expandable upto 32GB, 2MP front & VGA rear camera, Android 4.2,Dual-core 1GHz, 1200mAh battery, BLACK

AED 150 GV

Price 299

smart phone

ZTE - C2 Plus

Dual, 3G, 4" WVGA, 512MB RAM, 4GB internal & expandable upto 32GB, 2MP & VGA front camera, Android v 4.4 Kit Kat, Dual-core 1.3GHz, 1600mAh battery, BLACK WHITE

AED 150 GV

Price 349

smart phone

ZTE - L2

Dual, 3G 5" FWVGA , 1GB RAM, 4GB internal & expandable upto 32GB, 5MP AF LED flash rear & VGA front camera, Android v 4.4 Kit Kat, Quad-core 1.3 GHz, Li-Ion 2000 mAh battery, WHITE

AED 50 GV + Power Bank + Headset + Selfie Stick

Price 599

tables

APPLE - iPad Air 2 16 GB

APPLE IPAD AIR2 WIFI 16GB

N/L

Price 1899

tables

APPLE - iPad Mini 3 16 GB

APPLE IPAD MINI3 WIFI 16GB

N/L

Price 1499

tables

LENOVO - LENOVO TABLET A3300 7" + A1000 BUNDLE

"7.0 inches, 600 x 1024 pixels Resolution, 170 ppi Pixel density, IPS LCD Technology"

AED 25 Gift Voucher

Price 699

tables

LENOVO - LENOVO TABLET A3500 16GB 7"

1.3 GHz, RAM 1 GB, Storage 16 GB, Android OS, 7.0"

AED 100 Gift Voucher

Price 799

tables

LENOVO - LENOVO TABLET A5500 16GB 8"

"1.3 GHz Quad-Core, Android v4.2 Jelly Bean, Memory 1GB RAM, 16GB ROM"

AED 150 Gift Voucher

Price 899

tables

LENOVO - LENOVO TABLET A7600 16GB 10.1"

"Quadcore 1.3 Ghz, 1GB RAM, 16GB storage, 3G + wifi, 10.1" screen"

N/L

Price 999

tables

ASUS - ASUS FONEPAD 7 DUAL SIM FE170CG 3G BLACK

Android™ 4.3, 7" LED, Multi-Core Z2520 Processor 1.2 GHz, 1GB Memory

Toshiba 500GB Ext Hard drive

Price 699

tables

ASUS - ASUS TABLET ME181C-16 GB 8" WHITE

Android 4.2, 7" LED Backlight WSVGA (1024x600) Screen, Intel . Atom . Z2520 Dual-Core, 1.2 GHz, 1GB RAM, 8GB Storage

N/L

Price 749

tables

ASUS - ASUS TABLET ME170C- 8 GB 7" WHITE

Android 4.3 Jelly Bean, 7 inches Display, Intel Atom Z2520 1.2GHz CPU, 8 GB Flash Memory, 1 GB RAM Memory

N/L

Price 499

tables

SAMSUNG TAB S SM-T800 + MOBILE GT-S7582

N/L

Sduos Bundle worth 449 + AED 200 Gift Voucher

Price 1899

tables

SAMSUNG - Galaxy Alpha

2GB RAM, 32GB ROM, 1.8GHz CPU, 12MP

Main Camera, 2.1MP Front Camera

Price 2299

AED500GV + Power Bank + Headset + Selfie Stick

tables

SAMSUNG - Galaxy Alpha

2GB RAM, 32GB ROM, 1.8GHz CPU, 12MP

Main Camera, 2.1MP Front Camera

Price 2299

AED500GV + Power Bank + Headset + Selfie Stick

television

SAMSUNG - UA40H5100

N/L

AED 300 Gift Voutcher

Price 1799

television

SAMSUNG - UA40H6300

N/L

AED 500 Gift Voutcher

Price 2499

television

SAMSUNG - UA48H6400

N/L

AED 700 Gift Voutcher

Price 3799

television

SAMSUNG - UA50HU7000

N/L

Skype Camera + AED 1200 Gift Voutcher

Price 5299

television

SAMSUNG - UA55HU7000

N/L

Skype Camera + AED 1000 Gift Voutcher

Price 5999

television

SAMSUNG - UA60H6300

N/L

AED 1000 Gift Voutcher

Price 6999

television

SAMSUNG - UA65H6400

N/L

AED 1000 Gift Voutcher

Price 7499

television

SAMSUNG - UA55HU8500

N/L

"Skype Camera + AED 1500 Gift Voutcher"

Price 8999

television

SAMSUNG - UA65HU8500

N/L

Skype Camera + AED 1500 Gift Voutcher

Price 13999

television

TOSHIBA - 50L2300

50" LED TV + USB MOVIE

AED 400 Gift Voutcher

Price 2499

television

SAMSUNG - Galaxy Alpha

2GB RAM, 32GB ROM, 1.8GHz CPU, 12MP

Main Camera, 2.1MP Front Camera

Price 2299

AED500GV + Power Bank + Headset + Selfie Stick

beats

Beats Pill™ Rose Gold Black

Beats Pill portable speaker brings the party with you, wherever you go. The Beats Pill is lightweight, portable, and completely wireless.

Pairing is easy. Just tap your phone to your Beats Pill and create an instant connection. Sync two Beats Pills by tapping them together to play the same song. .

Price 850

beats

Beats Mixr™ On Ear Headphone - Red

David Guetta & Beats By Dr. Dre Collaborated To Create The Loudest Beats Headphone.

Designed to be heard over parties. With deep bass and high volumes, this compact headphone delivers powerful Beats sound.

Price 1130

beats

Beats Pill™ - White

Beats Pill portable speaker brings the party with you, wherever you go. The Beats Pill is lightweight, portable, and completely wireless..

Pairing is easy. Just tap your phone to your Beats Pill and create an instant connection. Sync two Beats Pills by tapping them together to play the same song.

Price 850

beats

Powerbeats by Dr. Dre™ In-Ear Headphone - Black

After years of breaking earbuds during his workouts, LeBron James teamed up with Dr. Dre in creating Powerbeats earphones.

Flexible earclips are designed to secure Powerbeats earphones in your ears no matter how rigorous your workout.

Price 727

beats

Powerbeats™ 2 Wireless In-Ear Headphone - Pink-Gray

The next level of performance has arrived. Completely redesigned, Powerbeats² Wireless revolutionizes.

Powerbeats² Wireless was designed to defy the ordinary while catapulting athletes.

Price 929

beats

Beats Studio™ Over-Ear Headphone - Metallic Sky

The world's most famous headphone has been completely redesigned and reimagined.

Dead batteries can kill your vibe in a flash. The New Beats Studio fixes this with a 20-hour rechargeable battery.

Price 1299

beats

Beats Studio™ Wireless Over-Ear Headphone - Titanium

The new Beats Studio wireless Bluetooth headphones are perfect for silencing your critics, wherever you are.

The Beats Acoustic Engine™ makes your listening experience personal and real. PUT THE WORLD ON MUTE

Price 1599

beats

Beats Tour™ In-Ear Headphone - White

It's rare to find big sound in something so small. Beats Tour earphones are among the first earbuds to hold their own against over ear headphones.

The perfect listening experience requires the perfect fit. We completely redesigned the Beats Tour and included removable wingtips to provide a customizable fit for precise sound. Improved Sound.

Price 767

beats

Beats urBeats™ In-Ear Headphone - Red

Designed for music lovers who don't sacrifice sound for style, urBeats deliver pure audio in an ultra-lightweight, colorful package. Metallic, radial etching on the housing adds high-end style, while keeping them incredibly durable.

Custom designed drivers pump out deep bass, soaring highs, and an ultra-clear midrange letting you hear exactly what the artist was feeling in the studio.

Price 484

Customer Support

Customer Support

ECity prides itself in offering professional customer support and service standards that are unique to the entire Middle East. Not only does ECity offer Standard Warranty Services in association with Authorized Vendor Service Providers, Brand Distributors & Sales Agents for UAE Market , however uniquely integrates all services under it's 'ServiceSquad™' umbrella with the goal of achieving 100% customer satisfaction.

ECity's ServiceSquad™ offers customer relationships that rival those in the hospitality industry and has set a unique standard in electronics retailing. It is effectively achieved by teaming with the specialists for these services in the region, In line with our business values that only team work and a true belief in a mutually beneficial association will help us reach new heights, we carefully select our official partners in order to deliver our promise to customers.

Services include product repairs, maintenance, installation, trouble shooting to other value added services and maintenance in association with strategic partner organizations. Services cover for Computers, Mobile Phones, Home Audio Visual Electronics, and Home Appliances are now all available under one roof through all ECity retail stores and cover products purchased from anywhere in the world!

Customers need to simply give us a call at our dedicated Toll Free Number 800-ECITY and we will take care of the rest or simply fill in the form below and send in an email and we shall respond within 24 Hours!

PROBLEMS WITH YOUR ELECTRONICS DEVICES? WE ARE HERE TO HELP?

email: servicesquad@ecityuae.ae

REGISTER FOR FREE UPDATES ON OUR PROMOTIONS!

Contact Us

Head Office

ECity General Trading LLC

MPC Building, Cargo Village

Airport Road, P.O. BOX 111045

Dubai, United Arab Emirates

Telephone: +9714-2368539

Fax: +9714-2368549

Toll free: 800-ECity

EMAIL ADDRESS FOR CUSTOMER SERVICE ENQUIRIES/FEEDBACK

reply@ecityuae.ae

Career

Interested in a challenging career in electronics retailing?

Get more at ECity, because you deserve it!

ECity is now expanding its market position with ambitious plans to roll out a chain of consumer electronics, computing & telecom specialty stores across the UAE, and is seeking professionals continuously for various positions with relevant experience in the retailing industry.

The company is an equal opportunity employer and offers excellent remuneration package designed to attract the best talent from the industry. Above positions are currently based in the UAE.

External
Candidate Recruiter
Administrator

ECity General Trading LLC,
Human Resources Department