About E-City

History

E-City General Trading LLC was incorporated in 2008 and is based in Dubai, United Arab Emirates. It is a part of the ALBATHA Group of the UAE, one of the largest private business groups in the UAE, Founded in late 1950s by Sheikh Mohammed Sultan Al Qassimi, consisting of over 20 autonomous companies in diverse sectors like automobiles, pharmaceuticals, contracting, education, real estate, manufacturing, FMCG and electronics.

E-City, today, successfully operates a chain world-class multi-brand electronics retail stores across UAE's leading shopping malls. It is all set to change the retail landscape with the unique concept and evolve its brand positioning as the region's first 'Technology Convenience Retail Chain'.

The brand has ambitious plans to emerge as a market leader in organized electronics retail in the region with focus on broad based market representation across all emirates within the UAE and in the Middle East through newer markets like Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

Philosophy

Ethics

We behave in a way that makes our people, customers and society trust our business, by being open and honest and adding value to the society by making responsible decisions. We demonstrate transparency by sharing knowledge and responsibility to create a culture where our people feel able to contribute freely.

Empowered

By delegating authority we create an environment in which our people take decisions with responsibility and accountability to achieve our Mission and Vision.

Open for change

We stretch our limits by going beyond conventional boundaries and provide the framework for our people to create new opportunities through learning and innovation. We improve the performance of our business every day by challenging existing and introducing new processes and practices. Open, inviting and eager to listen. We are committed to a culture of active involvement, which provides our people, customers and society the opportunity to add value to the way we work.

Quality of life

We create and experience a quality work / life balance supported by fair working practices and equal opportunities, giving everyone the opportunity to contribute positively to the benefit of themselves, their families and the business.

Our Values

To improve the quality of life for our people, customers and society.

Our Mission

To improve the quality of life for our people, customers and society.

Our Vision

"To be a leading retailer of consumer electronics in the Middle East"